Strategic Campaigns & Creative Content
This section showcases Sarah Warner's ability to craft impactful marketing strategies and engaging written content that drives results. From conceptualizing campaigns to delivering cohesive messaging, each example reflects her expertise in blending creativity with strategic insight to connect with diverse audiences effectively.
The Morgantown Theatre Company
The Purpose
Sarah developed a comprehensive communications package for the Morgantown Theatre Company (MTC) to enhance their public outreach and community engagement. This initiative aimed to support MTC's mission of promoting the performing arts within the Morgantown community.​​
The Components Created
The report included several key materials:
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Strategic Message Planner: Outlined core messaging strategies to align MTC's communications.​
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Feature Story: Crafted a narrative to highlight MTC's impact and initiatives.​
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Radio Public Service Announcement (PSA): Designed to reach a broader audience through local radio.​
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News Release: Prepared to inform media outlets about MTC's events and programs.​
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Fact Sheet: Provided quick, essential information about MTC for stakeholders and the press.​
The Impact
This suite of communications tools was designed to strengthen MTC's visibility, attract new audiences, and foster deeper community connections. By delivering clear and consistent messaging across various platforms, your work aimed to support MTC's growth and sustainability in the local arts scene.​
Tru Relations
The Purpose
As part of her undergraduate capstone course, Sarah was selected for a prestigious program that involved working with real clients. Sarah's team, Tru Relations—a name and logo she created—was tasked with developing a strategic campaign for the CEPA Foundation. The foundation's goal was to increase study abroad enrollment among West Virginia University students for its programs in France and Germany.
The Components Created
Despite challenges posed by the COVID-19 pandemic, Sarah's team maintained daily virtual meetings and consistent communication to develop a comprehensive campaign.
Key deliverables included:
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Final Presentation: A thorough overview of the proposed campaign strategies.
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Campaign Book: Detailed documentation of the campaign's components and execution plan.
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Student Ambassador Job Description Presentation: Defined roles to promote the study abroad program.
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Brochures: Informational materials for the Strasbourg, France, and Heidelberg, Germany study centers.
The Impact
Sarah's team’s dedication paid off when the CEPA Foundation selected their campaign over others. Sarah and her team collaborated with members from other groups to integrate various ideas, working with a 15-person team via Zoom to create a unified campaign. This experience showcased Sarah's ability to lead, innovate, and collaborate under challenging circumstances, demonstrating her commitment to effective communication and impactful results.
Girls On The Run
The Purpose
As part of a collaborative undergraduate project, Sarah Warner worked with a team to support Girls on the Run, a nonprofit organization dedicated to empowering young girls through running and personal development. The project focused on enhancing the experience of their signature 5K event by developing strategic communication materials tailored for participants, volunteers, and organizers.
The Components Created
Sarah contributed to the creation of the following key deliverables:
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Press Release: A professionally crafted announcement designed to generate media interest and increase awareness about the Girls on the Run 5K.
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Volunteer Instruction Templates: Clear, concise, and visually engaging guides for event volunteers, ensuring streamlined operations and a positive experience for all attendees.
The Impact
The deliverables Sarah helped produce played a pivotal role in improving the communication flow and logistical planning for the event. By equipping volunteers with easy-to-follow instructions and enhancing media outreach, the project supported the organization’s mission to inspire confidence and joy in young participants. This experience highlighted Sarah’s strengths in strategic writing, project collaboration, and her ability to contribute meaningfully to impactful initiatives.